March 10, 2007

Putting it Together

Paul Spranger

Today, Friday, we brought everything we have learned together. Roland had us create a basic marketing strategy for a business from the ground up which required the use of all the knowledge we have accumulated this week. The amount we have all learned in one short week is staggering. In addition to case studies and lectures, the trips to firms where “real world” application takes place gave us an incredible insight into this fascinating and influential field.

After being given a type of company, each group created a presentation for the rest of the class laying out the details of our strategy for making each firm successful. We addressed the goals of our company and built our strategies as a roadmap to achieve them, implementing more than just the basics we had learned in class but also the concepts introduced to us on our trips to places like Just Marketing International. Following each presentation, each group was questioned by the rest of the class on their strategies and offered suggestions to make each company better. Friday was a great way to wrap up the week as everyone was given the opportunity to show what they had learned. While perhaps not as appetizing as the beaches of the Gulf Coast or the slopes of the Rocky Mountains, the Marketing Immersion Program was a great opportunity to learn about the impact of marketing on business, not to mention we got a few great meals and met several enthusiastic alumni.

March 09, 2007

The Final Day

Kyle McClammer

As Scott Smalstig '88 said during our visit to Joseph David Advertising, when giving a speech there are three things to remember: tell them what you're going to tell them, tell them, and tell them what you told them.  As we wrap up our week of marketing, advertising and sales, Roland Morin '91 finished with the last step of the speech giving process.  But instead of him telling us, we were in the hot seat telling him what we learned throughout the week. 

In addition to summarizing the marketing ideas and concepts learnred this week, Roland got our brains functioning by asking us what we would do if we were in Ms. Berrettini's shoes at the College Football Hall of Fame.  Even though it was the first activity on a Friday morning, we came up with some really good ideas for Roland to forward to Ms. Berrettini.  Whether or not she actually uses any of them is irrelevant - the point is that we were thinking as if we were the Chief Marketing Officers of an organization.  It seems "thinking criticically" has a major role in marketing, just as it does in any other career.

I'm really glad I was able to participate in this week's marketing immersion program.  Although not quite as fun as spending spring break in Florida on the beach, this program is something that will be beneficial to us down the road as we enter careers of our own.  Whether or not those careers are directly in marketing doesn't matter because we will almost certainly use many of the same concepts in other careers.  For the same reasons that science labs and math courses contribute to a liberal arts education, learning about marketing teaches you different ways of thinking and analyzing. 

Final Evaluation

Chris Hawes

Today we reviewed everything we had learned this week.  Starting from the beginning, Roland quizzed us on marketing terms and strategies and we responded as a class.  It’s amazing how much we have learned about this field in such a short week.  Just a few days ago most of us didn’t even know one another, and we definitely didn’t know anything about marketing.  Now, we were working together and proving we had obtained a basic knowledge of marketing.

After our review Roland split us into groups.  Each group was assigned a different company and asked to create a marketing strategy.  We were forced to work together and practice what we had been learning over the past few days.  Each group began, stating goals and objectives, finding a target market, analyzing the position of our products in their respective markets, searching for opportunities and risks, and finally creating an advertising campaign.  We created presentations from this data and then each group took turns showing what they had done.  In less than a week we had gone from knowing nothing of marketing to creating a respectable marketing strategy and presenting it to a group of our peers.  Next, we judged each others performance and voted for the best presentation.  Overall, it was a great recap that reinforced what we had been learning over the course of the week.

Even though we all had to sacrifice our spring breaks, I feel the Marketing Immersion Program was well worth it.  Not only did we all gain a fundamental knowledge of marketing but also met a lot of really cool Wallies, both alumni and current students.  If anyone out there is even slightly considering marketing as a career-path, you should definitely experience this program.

Picture: Ted Zimmer, Steve Stambaugh and Chris Hawes work on their final presentation.