Wabash Blogs Marketing Immersion 2007

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A Very Busy Day

Chandler Troy

Today is the first day that a guest speaker has come to us.  Actually, we were fortunate enough to have a sales team from a subsidiary of Care Guide, including Jim Kerr ’92 and Matt Boston ’05.  They gave a presentation on sales, but more notable the difference in sales and marketing.  I think a lot of us really benefited from these points, because discussion of sales has been quite vague up to this point.  I really liked hearing about the marketing and sales of a product or service to another company and not necessarily directly to the consumer. See a photo album of Thursday activities here.

Later that morning, we packed into the vans once again and this time traveled up to the College Football Hall of Fame.  We first heard from the chairman of the board of economic development for Mishawaka.  A very successful individual, he illustrated one of his most profitable projects.  For years his idea to raffle off a house has been the most successful in all of Indiana. 

Crossing over the partial artificial grass field, we then made our way over to the hall of fame, where we explored the various exhibits.  There was one that quickly became the most popular among the group.  There were three miniature football fields installed where you could kick a field goal, setup a block, and throw a pass to an open receiver.  Of course most of the museum was not interactive.  A 3D impression of every individual who has been inducted into the hall of fame is on display as well as a case of top rivalries and their trophies, and what would that exhibit be without a miniature Monon Bell!

We then met with the director of marketing, Katie Berrettini.  She described to us the implemented marketing strategy as well as current advertisements in place, however what we were really interested in was how they were failing at marketing such a great facility.  We have all those questions and she had most of the answers.  I must recommend this place. 

Picture: Zuber Ahmed, Ben Esbaum, and Tahir Ahmed look at the Monon Bell display in the greatest rivalries section.