A Fashionable Wabash Man in China

Editor’s Note: Here is an update from Tian Tian ’11, who has moved to Louis Vuitton China.

I started working in the Public Relations department of Louis Vuitton China (Shanghai) in late May and my life has been nothing short of a whirlwind since.

This is exactly where I wanted to be from the beginning! The sales job at 5th Avenue was wonderful, but I was ready to move in a new direction at the end of the 1-year tenure. So, when I saw this golden opportunity to transfer back to China, I snatched it up as quickly as possible. Now, that isn’t to say that I didn’t have to work for it. It took me four different interviews to get this new position. Thankfully, interviews are not that big of a deal after spending so much time in the Career Services office back at Wabash.

My new position as a PR Assistant is rigorous and challenging. Some of my major job functions have included celebrity relations, media relations, and event planning. Since I started in May, I have been dealing with more than thirty different fashion media representatives, and 1st-tier celebrities on a daily basis. I do a lot of the personal styling for celebrities with Louis Vuitton products during red carpet debuts and other events. On the fashion magazine side, I have also been getting more and more familiar with the editors of GQ, Esquire, Vogue, Elle, and several other big names. I provide content for these media outlets and “feed” them with the newest trends from the brand and work to get us more coverage.

Tian_Magazine Clipping

Tian holding the September issue of “Numero” magazine with 23 pages of editorials coverage on Louis Vuitton, tagged by the pink stick-it notes.

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