Wabash Blogs Immersion 2009: Marketing

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Ready to Go

Drew Parrish Class of 2010-  Spring break is upon us, with the weather warming up and classes in full swing. Many students are headed for the beaches in Florida, or planning an exotic trip to some other far away destination. However, many Wabash men plan on going on several immersion trips. For our group, we will be “immersed” in the world of marketing. Many of us are studying economics at Wabash, but what is marketing all about? That is one of the questions I hope to have answered by the end of the trip. The itinerary is set, and everyone is excited to get the trip under way. We have, in a sense, already started by doing some preliminary reading on the Starbucks case and the AMEX case. What better way to learn about marketing than to start with a familiar brand that is recognizable nationwide?

      We will depart from Wabash at 7 o’clock sharp Monday morning (after losing an hour of sleep due to the time change…). From Wabash, we will head to our hotel in Indy which will be our headquarters for the week. Upon arriving, we will be placed in a meeting/classroom environment to discuss our readings thus far. In the afternoon session, we will visit Monon Coffee and get to hear its marketing strategy. Then it’s back to t the “headquarters.” This is our typical day throughout the trip. We will be placed in classrooms in the morning to discuss our homework, and take a field trip in the afternoon. The other places we will visit will include Just Marketing and the College Football Hall of Fame in South Bend. It should be an exciting trip, and I’ll be sure to keep everyone up to date!