Angie Smith-Cook - Panama Beach? Cancun? How about Indianapolis, Indiana?
This spring break 12 Wabash students are skipping the sun and fun and heading to Indianapolis to be immersed in marketing. It’s the fourth year for the Marketing Immersion Program and it looks to be the most interesting year yet.
Wabash Alumnus Roland Morin ’91 will be leading our guys through the ins and outs of the marketing world and putting them in the real world via visits to Indiana firms to discuss their marketing strategies. With the economy in the state it is, students will have their hands full in learning how to sell a product when no one’s buying. The students will walk away with a great experience and a good understanding of a complicated industry.
Here’s a look at what they’ll be doing:
Monday - Monon Coffee Visit
Tuesday - CB Richard Ellis
Wednesday - Just Marketing
Thursday - Football Hall of Fame, South Bend Chocolate Company
Friday - group presentations.