Wabash Blogs Immersion 2009: Marketing

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College Football Hall of Fame

Steve Zajac, Class of 2010-

The 4th day of the Marketing Immersion Program had an early start. We departed for South Bend at 7 a.m. in order to make a number of stops at businesses around the city. We arrived just before 10 at the College Football Hall of Fame. After about an hour of touring the facilities, and grabbing some hot chocolate at the nearby South Bend Chocolate Company Store, we met with the Hall of Fame’s Marketing Director. She shared with us many of her projects, goals, and difficulties she has had with the Hall of Fame. The 1st quarter is their slowest time of year, and they are having problems attracting repeat visitors as well as new customers that want to make the journey to Northern Indiana when Notre Dame is not hosting a football game. They are actually losing millions each year, and are trying to expand their appeal to internet users around the country with social networking sites. It will be interesting to see if they are able to keep their doors open for much longer. After she spoke with us, we watched a short film about college football history and made our way over to St. Joseph’s regional medical to meet with Andrew Snyder ’83.