A Typical Day
Saidel Mayar, Class of 2010- Today I woke up at 7:30AM to eat breakfast and get ready for the second day of our Marketing Immersion trip. At 9:00AM, we started our discussion with a chapter from Kotler and Armstrong’s book about marketing. The chapter outlines three core concepts of marketing which are: Market Segmentation, Target Marketing and Product Positioning. We discussed Market Segmentation until 10:15AM, and then left our hotel to visit Mr. Tim Craft, Wabash class of ’00, in Indianapolis. He is currently working at CB Richard Ellis, Inc. as a Senior Associate. He talked about Sales, which is the sister of Marketing (sort of). He then talked about the company he works for and showed us his office. After meeting Ted, we went to eat lunch. We got back to our hotel at around 1:30PM to kick off the second part of the day.